When you click on ‘healing courses’ or similar words on Google, there are millions of responses, which is great, but poses the question as to how one goes best about promoting or finding a healing course or organisation. The overload of information can be hugely confusing, especially for prospective students who are newcomers to healing, but also to course providers who may not be all that experienced in communicating on the Internet. Lately we have overhauled our website and having spent some time with this, I would like to share my thoughts on the matter.
I believe that in regard to our work, it is first and foremost the motivation, intent and personal energy behind website content that shines through. Healer training is not about wanting to attract the maximum amount of students; it is about the right person attending the right course for them so they will enjoy it and also put in the necessary work & effort. Ultimately the qualified healer’s future clients will then receive the best possible care.
Our work is also somewhat different from more conventional subjects or products that are promoted on the Internet. Rather than embellishing or exaggerating, the best policy is to be as open, precise and truthful as possible, since anything else may well lead to disappointment for both students and schools. If someone, for instance, assumes that they will be able to work miracles, see angels and cure ailments after having attended a healing course, because this has been implied, they will at some stage discover that this is not true and be mortified!
Another example in regard to promoting healing, would be that most practices, such as beauty therapists are aiming for happy and therefore returning clients. For a healer, however, this would indicate not being all that competent and therefore the preference is for new clients and the old ones only sporadically returning as and when necessary! The approach is different and clear information is essential.
I realised that some of the text on our site was not concise enough and also that we had not pointed out how much work is involved in the training (having thought this was obvious). We have now amended this and also put more explanations about healing, healer training and receiving healing in order to avoid possible misunderstandings. We hope this information is also helpful for members of the public who want to know what is involved in receiving healing and who may be too reserved to ask.
Course facilitators can only be expected to work to the best of their ability, understanding and experience, and even if they are working to a set minimum standard, each school has always something definite and unique only they can offer. Therefore the content of a site must ideally be as unmistakable as possible. Text, words and statements carry energy, so they should be personal and not copied from someone else. Communication is received on many levels and using someone else’s terminology may therefore come across as ‘off beam’ to those who read it.
I also feel that one should be able to substantiate what one is promoting. So if stating that one works to the highest standard (as most do), one should also be able to justify this to those who ask. Equally when stating that a course is fully accredited, one must be ready to clearly explain what this actually means. I have come across prospective students who were under the impression, because of misleading information in regard to accreditation, that the government endorsed crystal & energy healing courses, which alas is not (yet) the case!
We would advise students who look for a course to first of all research the subject thoroughly and then look at a number of websites. After that to make a list of any possible questions and ask for an interview with the course provider. All good schools will be happy to answer any questions about their organisation and courses. When there are a number of courses that seem interesting and suitable, it is then time to go with one’s intuition. If something is not right, there are usually subtle feelings of unease, confusion or just a sense of ‘what if’. On the other hand there can also be a strong impression of feeling excited about a course and then a ‘knowing’ that it is right.
We are now quite happy with our site but there is, of course, always room for improvement…